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NIG Nutritionals Limited

Baby Steps® is the leading brand of NIG Nutritionals Limited and is sold not only in the New Zealand market, but also widely throughout the world. NIG Nutritionals Limited, part of the New Image group of companies since 1984, has been at the forefront of dairy based nutrition in New Zealand. For over 30 years, New Image Group has been a proud New Zealand company delivering our promise of safe and quality nutritional products.

Sure Steps® is a new brand, developed and tested with the increased DHA, ARA, Omega3,6,9, Choline, Taurine, Iodine and Vitamin B12 which help the brain, nerve function and vision development suitable for children who learn and explore the surroundings and for adults who need the easy to digest, rich in natural nutrients for good health.

NIG Nutritionals is proud of its pioneering spirit and New Zealand heritage, placing it as one of a leading innovators, manufacturer, exporter and recipient of multiple export, business and science and technology awards. With our stringent safety standards and multiple industry awards, you can be sure that you are making the best choice for your child.

Manufacturing Process

We all want the best for our babies. That’s why definitely we don’t skimp on quality. Our integrated ‘farmgate to supermarket’ production process ensures that Baby Steps is just such a product:

  • Our commitment to the highest standard of manufacturing and quality assurance with product traceability.
  • Formulation design unique to each development stage and regional requirements. All Ingredients tested for potency and quality.
  • Integrated supply chain with stringent manufacturing practice


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